4 types of SEO

Search engine optimization (SEO) is a key component of Digital Marketing to improve your online visibility through search engines (mainly Google). No matter if you are a small or large business, knowing the four different areas of SEO will allow you to build an online presence that drives customers your way. If you’re searching for SEO services in Yorkshire or London, being aware of these four core types of SEO will assist you with developing an appropriate strategy for your business. 

1. On-Page

SEO: The term on-page SEO refers to any and all of the optimizations that occur on the pages of your website that help to improve its ranking in search engines. These optimizations include all elements; both content and HTML source code within that content, therefore making your website more relevant and easier to navigate both by search engines and the end-user.

An example of an on-page SEO optimization would be using keyword-optimised headings, body content, and meta tags when targeting a keyword phrase such as “SEO services in Yorkshire” or “SEO services in London”.

The quality of content is another very important aspect of on-page SEO. High-quality, informative, and original content are given more weight by search engines and they base their ranking decisions, in large part, on how original, informative and high-quality your blog, landing pages and products are, among other things.

2. Off-Page SEO

Off-page SEO is all about activities outside of your own website that can still have a positive effect on how well you rank. The main objective with off-page SEO is to build high-quality backlinks to your website from authoritative websites.

Backlinks are votes of confidence for your site. So when trustworthy websites link to content on your site, search engines will start attributing more authority to your site too. But not all backlinks carry the same weight, quality is much more important than quantity.

Some other ways we engage in off-page SEO include social media marketing, outreach to influencers, guest blogging, and mentions of your brand as a whole. For businesses that provide SEO services (whether located in Yorkshire or London), strengthening their local and industry authority by utilizing off-page SEO strategies can provide a substantial increase in credibility and visibility.

3. Technical SEO

Technical SEO is the process of optimising the backend structure of your site so that search engines can better spider and index it. Even if the content you have on your site is extremely high quality, if your technical SEO is bad then you won’t rank well.

The most notable elements of technical SEO are speed, responsive design, secure connections to your website (using HTTPS), XML sitemaps, and using proper URL structures. Additionally, fixing broken links, enhancing site architecture, and using clean code are all critical to proper technical SEO.

Another important element of crawlability is having a website that has been designed & developed so bots can read & follow your site’s pages as well as comprehend the purpose of the page content. Using structured data (schema markup) will also permit the display of rich snippets within search results that the Bots can utilize in response to a search query.

For companies trying to attract business in areas where search engine competition is very high like Yorkshire or London, the Technical SEO process also gives you the greatest chance at success by ensuring you are delivering a website that can be optimally serviced by the search engines.

4.Local SEO

If you are a business that provides a service in a specific geographic location, you need Local SEO. Local SEO enables you to show up in local search results such as ‘near me’ searches or in location based searches.

If you provide SEO services in Yorkshire or SEO services in London, you will be able to attract clients in those locations through the use of Local SEO. This can be achieved by developing your Google Business Profile, using keywords from the service areas you provide and being added to local directories.

Customer reviews are an integral part of Local SEO. Positive Customer Reviews provide a sense of authority and confidence for potential customers. It is also very important to maintain the same business information (name, address, and phone number) across all websites.

Creating Local content, such as writing blog posts that relate to current events or producing case studies for your Local Customers, is another way to help promote your business and increase visibility in your Local Area.

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